Privacy Policy
1. Introduction
Smrimoo (“Smrimoo”, “we”, “us”, or “our”) is a full-service digital growth agency based at Fateh Sher Colony, near Excise & Taxation Office, Sahiwal, Punjab, Pakistan. We work with both businesses (B2B) and consumers (B2C) internationally, including in the UK, Canada, the GCC, Pakistan, and worldwide.
This Privacy Policy explains what personal information we collect through our website at smrimoo.com and in the course of providing our services, how we use and protect it, who we share it with, and the rights you have. It applies to visitors to our website and to clients who engage our services. If you do not agree with this policy, please do not use our website or services.
2. Data We Collect
We collect the following categories of personal information:
- Contact form submissions: your name, email address, and the content of the message you send us (and optionally your company name and the service you are interested in).
- Analytics data via Google Analytics 4 (GA4): pages visited, session duration, device and browser type, approximate (anonymised) location, and the referral source that brought you to our site.
- Newsletter and email sign-ups: your email address and name, where you choose to subscribe.
- Payment data: billing information collected during a service engagement. Payments are processed securely by third-party payment processors; full card or banking details are not stored on this website.
3. How We Use Your Data
- To respond to enquiries you submit through the contact form or by email.
- To send newsletters and marketing communications, where you have given consent.
- To analyse website traffic and improve the user experience through GA4.
- To process payments for the services you engage us to provide.
- To deliver, manage, and fulfil contracted services.
4. Third-Party Tools That Process Your Data
We rely on a small number of trusted providers to operate our business. These may process your data on our behalf:
- Google Analytics 4 — website analytics and traffic data. See Google’s Privacy Policy.
- Email marketing platform — newsletter delivery and email communications.
- Payment processors — secure billing for service engagements.
We do not sell your personal information to third parties.
5. Data Retention
We keep personal information only for as long as it is needed for the purpose it was collected, or as required by law. Contact-form enquiries are typically retained for up to 24 months unless they become a client relationship. Client and payment records are retained for the duration of the engagement and for the period required to meet legal, accounting, and tax obligations. Analytics data is retained according to the GA4 retention settings we configure. Newsletter data is kept until you unsubscribe.
6. Your Rights
Subject to applicable law, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your data.
- Withdraw consent at any time, where processing is based on consent.
- Request portability of your data.
To exercise any of these rights, email privacy@smrimoo.com. We will respond within a reasonable timeframe.
7. Cookies
Smrimoo uses cookies for analytics (GA4) and essential site functionality. A short cookie notice is displayed in the footer of every page. You can manage or disable cookies through your browser settings; disabling some cookies may affect how the site works. The types of cookies we use are:
- Essential cookies — required for the site to function.
- Analytics cookies — help us understand how visitors use the site.
8. Data Security
We apply appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, or alteration. These include encrypted connections (HTTPS), restricted access to data, reputable processors for payments and email, and regular review of our practices. No method of transmission or storage is completely secure, but we work to protect your information at all times.
9. International Data Transfers
Because we serve clients worldwide and use international service providers, your data may be processed in countries other than your own. Where this happens, we take steps to ensure appropriate safeguards are in place so your information remains protected to a comparable standard.
10. Children’s Privacy
Our website and services are not directed at children under the age of 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal data, please contact us so we can remove it.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The “Last updated” date at the top of this page shows when it was last revised. Material changes will be highlighted on this page.
12. Contact
Questions or requests about this policy or your data can be sent to privacy@smrimoo.com. For general enquiries, contact info@smrimoo.com or call +92 333 699 2923.